We’re Dan and James - friends of over 12 years and co-founders of Green Home Guide. Between us, we bring nearly two decades of experience across the European energy sector, marketing and customer experience.
Dan brings deep energy sector expertise, having worked across policy, regulation, and commercial energy and James has a background in marketing strategy and user experience, with a knack for turning complex ideas into plain English. That’s central to how we’ve built Green Home Guide - making sure the results you get are genuinely useful, not just technically accurate.
Together, we’re on a mission to provide UK landlords and homeowners with expert, jargon-free advice to make navigating energy upgrades simpler, smarter, and more cost-effective.
It's our goal to make it easier for every UK homeowner to improve their home’s energy efficiency and reduce running costs.
We provide science-based, evidence-led recommendations—so you can feel confident you're making the right choices for your home, your budget, and the environment.
In 4 simple steps, we make it simple to get clear, independent advice on decarbonising your home and improving your energy efficiency.
Step 1: Tell us a few basic details about your property
Complete a short form with some basic details about your home—like property type, heating system, and insulation status.
Step 2: We analyse your options
We assess the full range of possible upgrades and determine which will have the greatest impact on cutting bills and carbon.
Step 3: Receive your tailored improvement plan
You’ll get a free, personalised plan with clear recommendations—highlighting the most cost-effective and energy-saving improvements for your home.
Step 4: Check if you're eligible for grants
We’ll let you know if you're eligible for government or local authority grants to help cover the cost of improvements.