Green Home Guide Ltd (“Green Home Guide”, “we”, “us”, “our”) is committed to protecting your privacy and handling your personal data transparently, lawfully, and securely.
This Privacy Policy explains how we collect, use, store, share, and protect your personal data when you visit our website or use our services, including when you request or purchase a home energy improvement report.
When you use Green Home Guide, the journey typically looks like this:
- You enter details such as your postcode or address, goals, and budget.
- We gather and generate property insights using a combination of publicly available datasets (where available) and information you provide or verify.
- We model recommendations using automated processing to generate a personalised report.
- We deliver your report and may email you service-related messages (e.g. report delivery, confirmations).
- Optional: If you have opted in, we may also send occasional marketing emails or updates, such as blog posts or relevant insights.
- Optional: If you have opted in, we can automatically match and share relevant details with selected installers so they can contact you about quotes or next steps.
We may collect the following categories of personal data:
- Contact details: name, email address
- Property details: postcode and/or full property address; property characteristics (e.g. size, type, age, construction)
- Your inputs: budget, goals, preferences, answers entered into forms, and any corrections or verification you provide
- Report outputs: modelled scenarios and recommendations (e.g. estimated costs, savings, energy performance, emissions impacts)
- Technical data: IP address, device and browser information, pages visited, cookie identifiers and similar tracking data (see Section 11)
Some property and energy-related data may be sourced from publicly available datasets or generated using statistical and modelling techniques. You may be asked to review, verify, or correct this information before it is used in your report.
a) Report creation and service collection
| What we collect | How we collect it | Why we use it | Lawful basis | Shared with |
|---|---|---|---|---|
| Email address, name | Forms | Deliver reports and service communications | Contract | CRM tool, email provider, hosting/storage providers |
| Postcode and/or full address | Forms | Generate a tailored report | Contract | CRM tool, email provider, hosting/storage providers, property/energy data providers (e.g. Energy Performance Certificates dataset) |
| Budget, goals, preferences | Forms | Personalise recommendations | Contract | CRM tool, email provider, hosting/storage providers |
| Budget, goals, preferences | Forms | Personalise recommendations | Contract | CRM tool, email provider, hosting/storage providers |
| Verified/corrected property details | Forms | Improve report accuracy | Contract | CRM tool, email provider, hosting/storage providers |
b) Property modelling and automated processing
| What we collect | How we collect it | Why we use it | Lawful basis | Shared with |
|---|---|---|---|---|
| Publicly available property/energy data | Online datasets | Build and enhance your property model | Contract / Legitimate interests | Hosting/storage providers, CRM tool, email provider |
| Modelled outputs and scenarios | Generated by our systems | Produce your report and improve model performance | Contract | CRM tool, email provider, hosting/storage providers, property/energy data providers (e.g. Energy Performance Certificates dataset) |
We use automated processing to analyse property and project information and to generate personalised recommendations within your Green Home Guide report.
c) Optional installer introductions
| What we collect | How we collect it | Why we use it | Lawful basis | Shared with |
|---|---|---|---|---|
| Contact details and relevant project information | Forms and generated by our systems | To automatically match and introduce you to suitable installers so they can contact you | Consent (opt-in checkbox or equivalent control) | CRM tool, Installers you are matched with |
Where you choose to be contacted by installers, we may also use automated processes to match your details with suitable installers based on factors such as property type, location, budget range, and the measures recommended in your report.
These processes:
- are used only where you have opted in to installer contact
- do not produce legal or similarly significant effects
- do not require you to proceed with any installer or service
Installer matching and recommendations are informational and facilitative only. You remain free to decide whether or not to engage with any installer.
Important information about installer introductions:
- We may receive a fee or commission for facilitating installer introductions.
- Once your details are shared, installers typically act as independent data controllers for their own communications and services. You should review their privacy policies when they contact you.
- You can withdraw your consent at any time by contacting info@greenhomeguide.co.uk. Withdrawal will not affect sharing that has already taken place.
d) Marketing emails (optional)
| What we collect | How we collect it | Why we use it | Lawful basis | Shared with |
|---|---|---|---|---|
| Email address, marketing preferences, engagement data | Opt-in forms; email platform | Send newsletters, blog updates, and insights | Consent | Hosting/storage providers, CRM tool, email provider |
You can unsubscribe at any time using the link in our emails.
e) Analytics and advertising (including custom and lookalike audiences)
| What we collect | How we collect it | Why we use it | Lawful basis | Shared with |
|---|---|---|---|---|
| Device/browser info, pages visited, cookie identifiers, IP address | Cookies and similar tech | Analyse site usage and improve performance | Consent (where required) | Analytics providers |
| Hashed/ pseudonymised identifiers and/or cookie IDs (where applicable) | From interactions and customer lists | Create custom audiences and lookalike audiences, and measure advertising performance | Consent and/or Legitimate interests | Advertising platforms |
- Service emails (e.g. report delivery, confirmations, essential updates) are sent as part of providing the service and do not require marketing consent.
- Marketing emails are only sent if you opt in, and you can unsubscribe at any time.
Payment information is not stored by us.
When you purchase a report or other paid service, payment details are collected and processed securely by a third-party payment service provider.
We do not collect, store, or have access to full payment card details (such as card numbers, expiry dates, or security codes). Our employees and contractors do not have access to your full payment information at any time.
Payment pages may be branded to appear consistent with our website, but they are operated and controlled by the payment service provider in accordance with their own privacy and security standards.
Some service providers may process data outside the UK. Where this occurs, we use appropriate safeguards such as UK adequacy regulations and/or Standard Contractual Clauses (SCCs) or other recognised transfer mechanisms.
We keep personal data only for as long as necessary for the purposes set out in this policy.
Typical retention periods:
- Report and customer records: up to 5 years
- Marketing data: until consent is withdrawn
- Analytics data: up to 3 years
Data may be retained longer where required by law or to resolve disputes and enforce agreements. When no longer needed, data is deleted or anonymised.
You have the right to:
- Access your personal data
- Rectify inaccurate data
- Request deletion (in certain circumstances)
- Restrict processing (in certain circumstances)
- Object to processing (including direct marketing)
- Data portability (where applicable)
- Withdraw consent at any time (where processing is based on consent)
You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO): https://ico.org.uk
To exercise your rights, contact info@greenhomeguide.co.uk.
We use cookies and similar technologies to:
- Enable core site functionality
- Analyse usage and improve performance
- Support advertising measurement and audience creation (where enabled)
You can manage cookies via our cookie controls and your browser settings.